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issue 26 - August 2006 - feature stories


EXPLODING HONDA F1, VIEW SUSPENDED
by Michelle Bienias



Ever wondered what the inside of a Formula One car looks like? The Dutch artist and car obsessive Paul Veroude did. So he dismantled one. Then British photographer David Spencer came along and shot a fullscreen panorama of it, below.


click here to view fullscreen

(Photographer David Spencer of us2design shot the accompanying panorama while attending the show. Visit Spencer’s website to view panos of the BMW mini, BMW, Hummer, TVR and a few other exhibits.)


The Honda Racing F1 car is made up of 3,200 individual parts, and if you were lucky enough to attend the 2006 British International Motor Show (held July 20-30) you could see every single one. Literally. Housed in a large glass room and spread over an area approximately four times the footprint of the car when whole, the deconstructed car was viewable to only a handful of people at a time and allowed race fans to get closer than ever before to the engineering secrets behind the state-of-the-art technology.

Veroude’s magical exhibit was the result of painstaking effort and an incredible attention to detail. In his ‘exploded technical diagram’ come to life, each of the 3200 components of the Formula 1 car is painstakingly taken apart and then suspended from wires, right down to the smallest screw.

Honda first recognised Veroude's talents two years ago, when Artwise Curators, who develop art projects with the Honda team, came across a museum exhibition of his deconstructed vehicles. Veroude then got his first opportunity to get close up and personal with a Honda Racing F1 car during a visit to Silverstone. Not content to rest on their laurels after having produced what is surely the finest ad to ever feature nothing but car parts, the Honda Racing F1Team’s engineering expertise and Veroude’s passion for the sport catalysed a very special work of art.

For Veroude, a master of visual art, the opportunity to work with a top F1 team was the realisation of a life long ambition. For the Honda Racing F1 Team, the collaboration provided a unique opportunity to share the secrets of their success with fans.

Deputy Technical Director at Honda Racing, Gary Savage, took a personal interest in the project: "After meeting Paul we were keen to work with him to develop the installation and showcase our work. We know from our own experience, when we do drawings ourselves, exploded diagrams are very popular with people - you can see how things go together. This is a combination of engineering and sculpture - if you did it as a picture it would be very attractive but as a 3D thing it is even more stunning. It shows off our car in a very exciting and innovative way."

Honda's Head of Car Marketing, Jeff Dodds says: "The first time we saw View Suspended, we knew it would be perfect for the London Motor Show. It's creative, imaginative and a must see for visitors to the Honda stand. I can't think of a better expression of Honda's passion for F1 and engineering."

Neither can I.


Artist Paul Veroude sets up Honda's F1 "View Suspended" exhibit.





Email David Spencer: david[at]us2design.co.uk
Comments? Email michelleb[at]gmail[dot]com

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