Where: London, England

What: Fashion Shoot for cutting-edge goth and fetish fashion label Yungfuktoi.

Twenty-five models, two make-up artists and three hairdressers were used for this shoot. “[It] really exploits the format to show the clothes off in an atmosphere of edgy debauchery,” Pearson explains. “Often appearing in separate places within the same shot, the models are able to interact with each other in wholly unexpected and exciting ways. “

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Why: Pearson points out that using the panorama format offers some distinct advantages: “This way of shooting also allows us to showcase outfits from the collection in different poses and from different angles within the same shot – a new and exciting idea for a fashion label.”

Related Links:
- View more panos from the Yungfuktoi fashion shoot
- View more panos from Will Pearson